Health activists have criticised the apology offered by Akshay Kumar to his fans for appearing in an advertisement endorsing a popular pan masala brand.

The advertisement, which aired recently, showed Akshay alongside Ajay Devgn and SRK.

Taking to Twitter, the Rowdy Rathode star penned: “I am sorry. I would like to apologise to you, all my fans and well-wishers.

“Your reaction over the past few days has deeply affected me.

“While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back.”

He went on to add: “I have decided to contribute the entire endorsement fee towards a worthy cause.

“The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices.

“In return, I shall forever continue to ask for your love and wishes.”

Bhavna Mukhopadhyay, chief executive officer of the Voluntary Health Association of India said:

“The ad will continue. The damage that the ad will do in terms of influencing people, his fans and followers and everybody else, is done.

The business of selling tobacco, gutkha and pan masala and cancer-causing substances will flourish.

“So how does this apology help? Will people see the apology or the ad?”


“So how does this apology help? Will people see the apology or the ad?”


Mukhopadhyaya pointed out that Akshay had promised never to endorse Tabacco products a few years back “despite getting a lot of offers”.