Blurring out blemishes, flaunting unnaturally pore-less skin, displaying unnaturally narrow noses and smoothening out faces with the help of filters in order to meet social media expectations has become the norm for any campaign selling beauty products and targeting vulnerable women in the market. However, there is no such thing as a perfect skin, and makeup guru Huda Kattan is here to make sure you know that.

Kattan, popularly known for her Huda Beauty blog that has since branched out into a makeup line, used social media to show us that real skin is textured, has pores, redness as well as bumps, acne, scars, lines and wrinkles. She protested the use of filters and extreme photoshop that are used to misguide consumers and manipulate them into buying specific products. However, she didn’t just use her words to explain this.

“We’ve had enough of the over-editing, photoshop and not showing enough realness! So, we thought we’d look in the mirror and start with ourselves,” she wrote as she posted a video of herself displaying in detail the before and after of what an edited picture would look like, as it made its way to a beauty campaign.


She then added a picture from the GloWish campaign — a collection that consists only two products (a MultiDew Skin Tint and a Soft Radiance Bronzing Powder) — and is focused on feel effortlessly confident in your own, natural skin, with just a hint of tint.

“Here is a not so ‘perfect’ photo from our GloWish campaign shoot and I thought it would be really interesting to show you guys what it would have looked like had we chosen to photoshop and try to sell unrealistic beauty expectations,” she added.

This isn’t the first time the beauty blogger and entrepreneur is talking about this issue.

Believing that a picture full of makeup and editing would destroy the entire purpose of selling skincare since people would have no idea about the product in question, she previously posted a video revealing the details behind the launch of her famous Wishful Skincare, saying that no filters, makeup or editing were done on the models.


“The beauty industry has been used (and honestly abused) to capitalise off of everyone’s insecurities for way too long, and those overly photoshopped images are a way of keeping that dangerous narrative going!” she had posted, advocating for greater realistic representation in the face of unrealistic beauty standards.