Zara Shatavari is one of India’s newest models and is rapidly attracting attention.

She is also one of the most unique and that is because she is not real.

Zara is actually AI-generated and is India’s entry for the inaugural Miss AI beauty pageant.

Zara has been named one of the top 10 finalists after being selected from more than 1,500 international ‘models’.

She was created by Rahul Choudhry, who is the co-founder of an Indian mobile ad agency.

Although Zara is AI-generated, Rahul has put so much effort into creating her that she has a human-like personality.

Meet Zara Shatavari, India's Entry for Miss AI

With over 9,000 followers, Zara’s Instagram bio says she is a “PCOS and depression warrior”.

She is a foodie, travel enthusiast and fashion lover who aims to “empower individuals to live their best lives” through her insights on health, career development and the latest fashion trends.

Zara also ‘operates’ a website that aspires to “connect deeply with her followers and inspire them daily”.

Her social media feed features photographs of her on a yoga ball, resting at a serene tropical spa and relaxing on a Sunday morning.

In one post, she described how nervous people feel before a presentation.

The post read: “Ever felt those butterflies in your stomach before a big presentation? You’re not alone!

“Here’s how you can sound confident and nail that presentation.”

In another post, Zara Shatavari shared the struggles of hormonal imbalance and provided a few tips.

Her website reads: “My mission is to empower individuals to live their best lives by sharing valuable insights and tips on health, career development, and the latest fashion trends.

“With a natural Indian look and a human touch, I aim to connect deeply with my followers and inspire them every day.”

After Zara Shatavari was announced as a finalist for Miss AI, Rahul Choudhry said:

“I am thrilled to announce that Zara Shatavari, our innovative AI influencer, has been selected as a top 10 finalist in the prestigious Miss AI Competition, out of 1500 expert participants from around the world!

“This recognition by the Fanvue World AI Creator Awards showcases Zara’s outstanding contributions to the AI and influencer community.

“It’s a tremendous honour to see her represent India and Asia on such a global stage, especially as the only finalist from India and one of only two from Asia.”

Meet Zara Shatavari, India's Entry for Miss AI 2

Rahul previously spoke about the benefits and drawbacks of AI, stating that it all comes down to how it is utilised.

He said: “Zara’s purpose is to spread awareness.

“She has a celebrity-like aura because we noticed people tend to follow celebrities and join their causes.”

Rahul hopes his creation proves to be a successful influencer and inspires followers to invest in the product she represents, Hermones, which promises to help correct those chemical disparities.

Meet Zara Shatavari, India's Entry for Miss AI 4

Miss AI is the inaugural contest from the World AI Creator Awards and it opened in April 2024.

The contestants will be judged on their beauty, tech skills, and social clout for the chance to earn the Miss AI crown.

The AI-generated models will be judged by a panel of four judges, including two AI-generated judges – Aitana Lopez and Emily Pellegrini.

The cash prize for the top three Miss AI winners totals over $20,000.

The AI creator crowned Miss AI will receive a $5,000 cash prize, promotion on Fanvue and a dedicated publicist to expand their reach.